As we all know, Sony is the creator of our beloved PlayStation consoles, from the PS1 glory days, to the present day problems with the PS3.
During the past two years, Sony have been really struggling and this couldn’t be more evident in the console section, with a massive $2.8bn loss in that section for the past year, now this could be an ongoing problem from Sony’s decision to use UMD on the PSP, or from the fact that they released the PS3, a somewhat difficult system to develop games for, games like Fallout and Skyrim do not play as well on the PS3 as they do on the Xbox 360, or perhaps it could be problems discussed in hellsing9′s thread.
Here is a quote from the source, regarding the financial loss:
Sony’s Consumer Products and Services division suffered an operating loss of ¥229.8 billion ($2.8bn) for the full year ended March 2012, compared to a profit of ¥10.8 billion in 2011.
Sales were down 18.5 per cent to ¥3.13 trillion ($38.2 billion) from ¥3.84 trillion, with all segments of the division – games, PCs, LCD televisions and digital cameras hit by poor sales. Sony’s price reduction of the PlayStation 3 and lower sales of the PlayStation 2 were singled out specifically in the games business.
Hardware sales were down across the business compared to last year, with Sony selling 13.9 million PlayStation 3 units compared to 14.3 million the previous year.
PSP hardware sales were down from 8 million to 6.8 million and PlayStation 2 console sales dropped from 6.4 million to 4.1 million.
For the entire Sony corporation, sales were ¥6.49 trillion ($79.1bn) for the full year, with a net loss of ¥456.7 billion ($5.74 billion), compared to a loss of ¥259.6 billion the previous year.
Source and full story:
Games Industry International
05-11-2012
05:57 AM
That glory days..gone. Damn. It's all about the numbers always, always the same.
05-11-2012
06:00 AM
Well... this should force them into doing some crazy acts of desperation... like actually innovate.
Not saying they haven't already but... They need to go back to the drawing board is all.
05-11-2012
06:33 AM
A loss in sales?! I wonder what could have caused that??? :P
05-11-2012
06:51 AM
Sony used to stand for quality and customer care, so people did not mind so much for paying more than for a rival piece of kit.
The few times in the past when I dealt with them either over phone or in a Sony Centre I had zero problems, but now it's F the customer and they openly refuse to help unless you have used your kit as they dictate you must.
It's good to be direct and forceful in business, but they are stupid if they think that pi**ing even one customer off will not have a knock on effect as he tells his friends to stay well clear of them.
They are relying on their old success and name too much rather than making sure their kit and customer service is top notch.
05-11-2012
07:09 AM
in my opinion they deserve it , im a huge PS3 (sony) fan , i treat my PS3 like my baby, PSP i take with me everywere like an american express card, and i treat my xbox360 like a fisher price toy, lately ive been enjoying my xbox360 alot more, dont take my PSP with me anymore, and i never play my PS3 any more, personally for me cause i can play burned games on xbox360, im not a rich man and find 60-80$ for a video game alittle expensive,where as my 360 just a little patince for the game is required, if they jailbreak 4.11 that might change things for me and might continue playing and buying acssesories for PS3, as for my PSP also modded and up for sale , its a dead system never make any good games for it , everything is japanies crap games not worth anything
05-11-2012
07:13 AM
so sad :D, well, but not a surprise after "BAD DECISIONS, after bad decisions", they lost me (as a PSN consumer, games consumer), and my "15 U$ month" in psn content...maybe not just me
05-11-2012
07:35 AM
Lol there is so much electronics out there that are half the
Price
Everyone is more cauces with money spending
Also iphones pads and after market consoles are half or even
Quarter of the price wich will u choose i even noticed a 50 drop on the
Ps vita it hasnt even be out that long
05-11-2012
08:00 AM
...And Sony really expects for the PS4 system to do well while removing the ability to buy a game, play it, re-sell it and get new games (which is what the rest of us do when we can't pay brand new prices or pirate games). Yes, they do not remove that completely, but who wants to pay twice for one game? Even if it is a reduced price. They are selling licences to play the game, while they use very cheap plastic to store said game on, and selling them for $60-$80 for new games?
Cutting off more than half of your supporters isn't going to make the ink suddenly change from red to black again.
Sony = Doomed unless they open their ears and STOP PAYING SO MUCH ATTENTION TO YOUR SHAREHOLDERS. Or unless fanbois and fangyrls are that blind (which some are) and continue to support a dying company that care nothing for it's target market except to rob them of exuberant money. Morons.
05-11-2012
09:30 AM
Whats stupid bout these reports with any company is they lost this money compared to the same quarter last year or last year total. They did not really "lose" this money. They just didnt make as much.
Thats why the world economy or at least usa economy is going down. Cause every company is always trying to grow even if they make billions a year.
And these reports are meaningless numbers that the average person would think they actually lost this money. Its for the fake money system that is the stock market. The reason the world is based on proposed stock estimates. It pisses me off
05-11-2012
10:25 AM
Sony restrictions = money loss go get them sony
05-11-2012
10:26 AM
I was always a sony fanboy and defended them till.maybe a year ago.Their $600 dollar tv is actually $400 tv with sony name on it.Their audio receivers are priced at same price as Denon and Onkyo,i take denon over sony any day,plus their audio quality is not what it used to be,i heard their laptops are garbage too.
Only quality products that sony has is ps3 and some android phones(but I will take samsung).
Plus they did people wrong by raiding their houses and taking them to court-nobody even apple and microsoft ever did sht like this.
So this is my 2 cents:
Sinse sony gets most of its parts from samsung,puts their name on it and sells it double price with no inovation-they need to go under.
Samsung makes most tech inovative products now a days,SAMSUNG NEEDS TO MAKE A VIDEO GAME SYSTEM AND PUT SONY WHO NO LONGER KNOWS WHAT THEY ARE DOING OUT OF BUSSINESS.
05-11-2012
11:20 AM
Lol that's how it is though. Walmart and some name brand company get their jeans from the same manufacturer but Wwalmart charges less while another, such as Levi's cost more xD
05-11-2012
11:26 AM
!
All I say to this ^^
05-11-2012
05:19 PM
what have they done in innovations?
they stole from Nintendo and Microsoft since ps3 is out
and now with vita, they are using ideas from tablets and phones with a real stupid and useless back touch just to say they were first to do it lol
always waiting to see what the others come up with and do the same as them but give it a different name lol
and there is even talks of them coming out with there own kinect type gadget
they have been innovating your right, innovating other peoples ideas and calling it there own lol
Crash and Burn Fony!!!
lol
05-11-2012
07:32 PM
They're too arrogant lately. Everything the fans rejoiced over, Sony ended up pulling the plug on it. Stuff that the fans asked for, Sony ignored their requests. Plus I don't like how this company announced a handheld that they claimed could do everything, but when it was finally released, there were only like 8 or 9 games for it, the remote play feature was shoddy, the internet browser still hasn't been updated since the system's release date, STILL no flash or html 5, etc. PLUS they refuse to do a price drop on BOTH the overly expensive memory cards AND the system itself.
The cheaper something is, the more units you will be able to move, and the more revenue you will gain in a short time... QUICKLY. Just look at McDonald's and their business tactics. Sony will be the cause of their own downfall. Not some measly hacker.
05-11-2012
08:02 PM
05-11-2012
11:48 PM
What did they steal from Microsoft? Lawl. Microsoft stole from Sony with Kinect. Remember EyeToy?
And I don't even know where you were going with "innovating your right" and "innovating other peoples ideas" that doesn't even make sense.
05-12-2012
03:12 AM
I say it again Samsung is innovating the most lately,they NEED TO RELEASE A VIDEO GAME SYSTEM AND PUT SONY OUT ITS Misery.
Like it or not Korea is new Japan,all they need is video games.
05-12-2012
04:07 AM
I'll be short....
I'm very happy to see how the world is responding to $ony ... after their behaviour (sue people) let's say that they deserve this and more more more....
LAST ADVICE to you $ony.... protect well and more the PS4 like the PS3 and the brand PLAYSTATION will definitively DEAD.
05-12-2012
11:18 AM
Unfortunately this is the new corporate mantra with regards to clients , it's prevalent throughout all manufacturing sectors. This has gotten worst and worst in the last 20 years, but especially in the last 10. Industry in it's entirety would need to change which I don't see happening, it's too far gone.
Soon you won't even have a warranty for what you buy and no need for customer care at that point, believe you me it's coming.
05-13-2012
05:25 PM
They are pretty good numbers if you add the position of the economy and all the bad press that sony took.
Its impossible for any company to have constant raise. For that to happen, people need to have infinite money to spend.
05-13-2012
07:17 PM
I think the easiest thing that Sony could do is make PSN access a subscription and leave homebrew alone. the ability to have homebrew on the ps3 alone would have helped ps3 sales. (IMO) The playstation division has lost money in trying to protect PSN access in which i feel they did a terrible job at. Some would say that Sony did the right thing by securing the ps3 from piracy (lol) and by investing in better security measures for the PSN but at what price?
could anyone imagine if sony would have left well enough alone? Don't get me wrong, i'm not condoning piracy in any respect, but i would like to think that if people can customize their ps3's with homebrew and having the ability to back up their games to HDD would help sony. IMO, ps3 sales would have been over the top.
05-14-2012
02:37 AM
Sony appears to be the definition of the term emo.
05-14-2012
12:52 PM
o boo friggin who, cry me a river $ony!!!! Maybe if you spent more time producing quality games and software and less time worrying about how much potential money you are losing. Ah stfu your still rich. Don't you know anything about hackers? Even if we couldn't hack your $hit we still wouldn't buy it so your not losing money you never had an opportunity of getting in the first place. IMO anyways.
05-14-2012
11:42 PM
well they made that crappy PSPgo.. then after a year or more than a year they released the psvita
05-15-2012
03:26 AM
well they released it knowing they would make a loss.. the blu ray was the reason
then they removed ps2 support,
then they took away linux support,
the removed 2 usb ports,
then made a new slimmer but uglier mega drive looking console & still never upgraded the wifi speeds necessary for hd streaming.
oh and no interface changes to help improve experience, such as online gaming cross game chat.
pointless updates nothing but security fixes to stop the jailbreak only way the console was decent.
all sony cared about was selling bluray & making sure we all got f'd in a.
oh n umd was a fail from the beginning... now sony making sure they profit from mem sticks now
05-15-2012
09:28 AM