• Codemasters exec. compares PS3 and Xbox 360 to dinosaurs, says consoles could become extinct

    Codemasters exec. compares PS3 and Xbox 360 to dinosaurs, says consoles could become extinct

    While the PS3 and Xbox 360 continue to see longevity and commercial success in their sixth and seventh years on store shelves, respectively,  many of the most influential industry executives have spoken out about the future of tangible consoles and what they see as a dying breed in the medium. Codemasters co-founder David Darling, whose company has produced such free to play titles as Operation Flashpoint and Lord of the Rings Online, stated firmly in a recent blog post that if the PS4 and Xbox 720 do not transition to an entirely digital business plan, they’ll both fail.

    “If the next generation consoles have media drives like DVD to keep distributors and retailers happy so they can sell physical product this will make the machines uncompetitive,” he said. “They will not be able to compete on price. The retailers will say to Sony and Microsoft ‘you can’t sell game X at retail for $60 and then sell it in your App Store for $2.’ However, console-makers will need to sell games for $2 or else they will not be competitive with Apple. Nintendo 3DS and Sony Vita are not currently competitive with iPhone and Android game prices.”

    Darling stated that the digital market gives publishers immediate access to the marketplace and heavily cuts down on the production and distribution costs that boxed games currently require. He goes on to compare current-gen consoles like the PS3 and Xbox 360 to dinosaurs that may be unable to adapt to a new and evolving environment:

    “Consoles have become like dinosaurs heading for extinction as their natural retail habitat begins to change. These ancient beasts must now adapt to a new environment where platforms like Steam, Facebook and Apple’s App Store are pushing innovation. People are already playing more games through digital download than physical media. For instance, Angry Birds has had more than one billion downloads, a sales figure totally beyond what can be achieved by boxed games sold in the likes of Game and GameStop.”

    The Codemasters co-founder also noted that the risk which comes with developing AAA blockbuster titles causes publishers to focus solely on sequels and clones rather than taking a chance on a new or unique IP. He also goes on to say that a digital market allows a game to become a “service” and not just a “product.”

    “Another major difference is that digital download games are a service rather than a product,” he said. “This means that even after a game is launched the publisher has instant access to player feedback, which can be used to make improvements. Games can be updated through multiple iterations. In fact with Apple a new version of the game can be submitted every week and with Android even more frequently. On the current consoles this process is slowed by the need for hardware manufacturers to approve each game and they also charge developers a fee for each update they create.”

     

    Source : Fanboy

    Discuss in Forums (25)


  • 25 Comments

    1. MAX_Pain
      07-08-2012
      03:34 AM
      1

      They compare IOS and Android games to PS3, Xbox 360, and PC games lol. They are cheap for a reason, they don't take nearly as long to make since most are short games to pass some time by. So what because Fruit Ninja is $2 they will rather play that then Call of Duty? Halo? Uncharted because it's more then $2, I doubt it. I understand where he is going with it because yes it's true games should not be priced at $60+ that I find is utterly ridiculous. At the very most it should be $40 for a new release. If only they would see that they would sell more by making it available to more people at a lower price point. Companies like Steam know that, and they get massive buyers when a game is at -75% off, because even if you pay $5 for a game and hate it, it's not a lot lost.

    2. stussy1
      07-08-2012
      04:01 AM
      2

      Most games aint even worth the price they ask for
      Most of the games are designed for online play not everyone
      Has internet why should that person fork out more when he
      Doesnt play online they should have system where you pay $30 for non online
      And $40 for online and as gameplay there is not much there more so focusing on graphics and online
      They should focus more on gameplay maybe when everyone in the world has a affordable and fast internet then they should focus on the online side

      And as for $60+ where paying lik $100+ for games out this way
      I only notice a slight drop after the ps3 got hacked where games on release date
      Is like $90 and after a week or 2 goes $100

    3. hellsing9
      07-08-2012
      04:54 AM
      3

      I will go for Indie.

    4. lunex
      07-08-2012
      04:57 AM
      4

      1. Android, iOS games? seriously? This is like comparing sh*t to sandwich ;p
      2. There are many dinosaurs like me who prefer physical product than digital
      3. Games are not THAT expensive. Last game I paid 60$ for was Dark Souls and that was pre-ordered Collectors Edition.

    5. japsander
      07-08-2012
      05:27 AM
      5

      they are just chatting sh_t, period

    6. qlum
      07-08-2012
      05:37 AM
      6

      Some games that are both on mobile devices and consoles and handheld or even consoles differ quite a lot in price while they are essentially the same product. Sure your big console hits should be of a higher pricepoint but especially with handhelds do we get relatively small games that in terms of content should be priced around 2$ and are so if they are ported to mobile devices for sometimes even full price. so in that sense I would call the dinosaurs. also going all digital doesn't solve the problem its more a matter of lower costs for the devs and more open competition. Even on pc I buy quite a lot of the time retail because a webshop offers it for far less than fullprice so really its more a matter of costs and culture than a matter of going digital or not.

    7. qlum
      07-08-2012
      06:38 AM
      7

      Also with all the steam sales and such I would even say pc gaming is a lot cheaper than console gaming if you buy a reasonable amount of games, especially if you compare it to the 360 with its xbox live online fee.

    8. Cheesethief
      07-08-2012
      07:01 AM
      8

      Originally Posted by Annelies
      Mobile devices (not the 3DS/Vita) will kill consoles because they are evolving faster than consoles do.

      Most of you don't realize this but Apple is owning Sony and Nintendo in the handheld market, and is drying out the console market every day.
      I will gladly go apple if they had a good game, but all they have is garbage. Same with Android. The Vita and the 3DS cater to a different market than your run of the mill fruit ninja mobile phone game. The Vita and 3DS have games with more depth and story, but can also go into the same genre as phones since they do have touch screens. Well at least the vita has a capacitive touch screen...

      Sent from my Incredible on 4.0.4 ICS

    9. HulkWogan
      07-08-2012
      07:10 AM
      9

      Originally Posted by Annelies
      Mobile devices (not the 3DS/Vita) will kill consoles because they are evolving faster than consoles do.

      Most of you don't realize this but Apple is owning Sony and Nintendo in the handheld market, and is drying out the console market every day.
      Well seeing as we are referring to gaming capabilities here and nothing else, if mobile devices are evolving at such at rate then why are 99% of 4s games playable on a 3GS?

      I'm not seeing the leap at all.

    10. KarlsenM
      07-08-2012
      08:41 AM
      10

      Originally Posted by Annelies


      My cell phone, for example, can play games, movies, music, I can read books, watch live streams from Twitch.tv, I can listen to almost any type of music format including FLAC, I can hack my phone all I want without Sony (or any other company) breathing down my neck, I can use my phone as a GPS, plus there's almost an app out for anything. I can install all the custom ROMs I want. I can also play all the emulators I want. I also don't have to use ONE proprietary memory format.
      Can you also do calls with your phone? or send messages?


      Because seriously, I never saw a person buying a cellphone only because of the games, it's not fair comparing it to handheld gaming devices, those are exclusive to gaming, while phones have the ability to communitcate, which was the reason they were created in the first place

    11. bigo93
      07-08-2012
      08:49 AM
      11

      We all know games are overpriced. The most recent one is Guild Wars 2. I loved GW1, but the digital copy on the standard version costs �50!!!

      �50 for a PC games, I dont remember the last time I saw a PC game for that price! Sure we've got to participate in the beta and it's been great, but still way overpriced.

      Even PS3 and Xbox games are around �40. How can they justify that? Look at movies and blurays, those has slumped in price, blurays you can get for under �20 now! So why cant the games industry do it?

      A lot of shows and movies get more money from sponsorship via product placement. I posted this a few times before, but for example, Rockstar could have got McDs or Burger King to pay for advertising them instead of coming up with Burger Shot.
      Could also have billboards in such games and they can hire them for a week, and teh console updates the ads via the internet. This way you can get an ongoing revenue from ads in games.

      The fact is that the games and music and movie industry are filled with old farts who cannot be bothered to come up with new innovative ways to push their products and obtain other sources of revenue.
      As the article says, they are dinosaurs and if they do not change they will die out and someone else will produce something better, cheaper for the customer but bring in more money for them via other means.

    12. hamtah
      07-08-2012
      09:14 AM
      12

      Originally Posted by Annelies
      A good story can be implemented in any game so that's not really a good point, honestly. I can play games with good stories right now on my Android. I can also plug the PS3 controller into my Android for some games and use that so I don't have to use the touch screen.

      But casual gamers is where the money's at. Nintendo proved this with the Wii.

      Now, tell me why a casual gamer interested in handheld gaming would buy a 3DS/Vita? When they could easily pull out their iPhone and get a game for up to 20x cheaper and be playing in seconds. Not to mention because all the games on iPhone are... distributed digitally... iPhone owners do not need to worry about collecting a large amount of cases. Everything about iPhone gaming is attractive to casual gamers. The only thing they are losing out on is graphics and phones will catch up very quickly in graphics.

      Making a handheld dedicated to ONE THING like Sony and Nintendo are doing is STUPID.

      My cell phone, for example, can play games, movies, music, I can read books, watch live streams from Twitch.tv, I can listen to almost any type of music format including FLAC, I can hack my phone all I want without Sony (or any other company) breathing down my neck, I can use my phone as a GPS, plus there's almost an app out for anything. I can install all the custom ROMs I want. I can also play all the emulators I want. I also don't have to use ONE proprietary memory format.

      Look at the 3DS. All it does is play games. THAT'S IT. That's all it's good for. Same with the Vita. They do ONE THING and they're more expensive.

      For me, and for many casual gamers, Android/iPhone's destroy the Vita/3DS.



      Because Apple wants all of their phones applications to run on all generations. Steve Jobs (RIP) stated this in the rant he made on Google.

      Android devices are evolving at the rate I mentioned.

      For example the Galaxy S3 already has a quad core processor like the Vita. A cell phone. What do you think Android phones will be like by the end of the Vita's life span?

      Sorry my grammar isn't as good as I try to keep it but I'm tired and sleepy. I need to sleep...
      Last time I checked, smartphones running on Android and iPhones costs over $500. And even with a contract, you'll end up paying more than $500. I don't see how you can say they are cheapter. Every phone comes with games, but the one you are talking about are SMARTPHONES which cost well over $400.

    13. Prince Valiant
      07-08-2012
      09:37 AM
      13

      Originally Posted by hamtah
      Last time I checked, smartphones running on Android and iPhones costs over $500. And even with a contract, you'll end up paying more than $500. I don't see how you can say they are cheapter. Every phone comes with games, but the one you are talking about are SMARTPHONES which cost well over $400.
      Thank you for that.
      An iPhone is what, $700 when it comes out? It has a yearly release cycle no less. As for games, why would I want to spend money when I could head over to Shockwave or some other flash arcade and play games for free?

    14. TitaniumL
      07-08-2012
      09:44 AM
      14

      Originally Posted by Prince Valiant
      As for games, why would I want to spend money when I could head over to Shockwave or some other flash arcade and play games for free?
      Because it's not the same?

      How can you even compare?

    15. bigo93
      07-08-2012
      10:02 AM
      15

      Originally Posted by TitaniumL
      Because it's not the same?

      How can you even compare?
      I think the point is that there are more and more free-to-play games being made. They are free to play, but come with micropayment transactions, you pay for boosts, gears characters etc. And now they make it so that if you cannot afford the items with real money, you can grind and farm for in-game currency or gold and use that to buy the same items. A little longer to get but you can get them in time.

      e.g. League of Legends is very popular, but completely free to play.
      Guild Wars 2, you pay for the game but then no subscription fees, though you do have to buy expansions to the game.
      Even WoW has kindda done it, free to play, but in their case it's highly limited! cap at level 20.


      So I think the point is, with so many free games, why pay?


      Also note that cloud gaming will increase dramatically. In this case you just need to have a good internet connection, everything else is done on the companies' servers, and then the game is streamed to your PC. So people with a basic graphics card can play with high-end graphics.

    16. Prince Valiant
      07-08-2012
      10:47 AM
      16

      Originally Posted by TitaniumL
      Because it's not the same?

      How can you even compare?
      This, more or less:
      Originally Posted by bigo93
      I think the point is that there are more and more free-to-play games being made. They are free to play, but come with micropayment transactions, you pay for boosts, gears characters etc. And now they make it so that if you cannot afford the items with real money, you can grind and farm for in-game currency or gold and use that to buy the same items. A little longer to get but you can get them in time.

      e.g. League of Legends is very popular, but completely free to play.
      Guild Wars 2, you pay for the game but then no subscription fees, though you do have to buy expansions to the game.
      Even WoW has kindda done it, free to play, but in their case it's highly limited! cap at level 20.


      So I think the point is, with so many free games, why pay?


      Also note that cloud gaming will increase dramatically. In this case you just need to have a good internet connection, everything else is done on the companies' servers, and then the game is streamed to your PC. So people with a basic graphics card can play with high-end graphics.
      I could sit and play Delirium all day if I felt compelled to but, flash arcade games (and anything in the vein of) aren't something I would want to buy. On the other hand, I'm willing to drop $60 on a well developed game.

    17. hamtah
      07-08-2012
      11:22 AM
      17

      Originally Posted by TitaniumL
      Because it's not the same?

      How can you even compare?
      Just like how smartphone games and handheld games are not the same? How can you compare those?

      Smartphone games are meant as a past time in the bathroom, or maybe when your on a break in a job. Handheld games are for entertainment, when you actually want to do something to have fun.

    18. donglehater
      07-08-2012
      11:48 AM
      18

      They claim the current offerings are dinosaurs yet it takes them over 4 years to begin showing teaser clips of Race Driver Grid 2 wherein Grid 1 is probably their highest rated game ever????................makes no sense to me whatsoever.

      Just a little history. I am an avid racer and owned every race driver game on xbox that was created. I also set the majority of best lap times on most of those games.........(I wont tell you my xbox log in name.) I frequently would post to codemasters.com issues regarding glitches or people posting of impossible lap times to the leaderboards...............they are easily the worst when it comes to customer relations. They routinely do not respond.

      I would take almost anything they say as if you were reading, "The enquirer" (In the US, the Enquirer paper is only scandalous 1/2 truth info about celebrities).............seriously, they have no rep IMO.

    19. japsander
      07-08-2012
      12:50 PM
      19

      Originally Posted by donglehater
      They claim the current offerings are dinosaurs yet it takes them over 4 years to begin showing teaser clips of Race Driver Grid 2 wherein Grid 1 is probably their highest rated game ever????................makes no sense to me whatsoever.
      and what systems sold more copies of that game? lol, consoles of course and i have to say its the best racer ever IMO

      p.s. i hope you didnt report my seemingly impossible drift scores back in the old days

    20. ZOMBIEKILLAH
      07-08-2012
      04:11 PM
      20

      If games went straight digital ,personally i would never buy a game again . I like owning my games .Not to be conned/forced into buying a DRM content /games/movies/mp3s/etc + having the DLC tied to the device i am downloading the DLC on + needing a service like sony to re activate my paid content. So i am sure i am not the only smart person who would quit buying games if this became a reality.

      With digital content = DRM/Tied to device/The seller of the content is in control of activation of your so called "I bought & own DLC". Only a fool would think he actually bought & owns any type of DLC. If you bought a game from a service like PSN/SEN you have been sold out into "ILLEGAL/LEGAL" -> FALSE ADVERTISING"..

      You never own DLC "You are only renting" This is where the great world of freedom/.JailBreak comes in. I am happy, i can now say "I OWN MY DLC 4 LIFE". Them dirtbag con-artists who label "BUY NOW" on a "RENT ME" digital DRM product can get bent. I have personally bought tons of digital content on PSN. That stopped real fast when i learned about the DRM/Activation, having to be dependent on jerks like sony, who block 10,000s of users from activating there paid DLC ,just cause we/they/many, refuse to update !

      What happens if they disappear & nobody is there to activate your DLC ,even 10 years from now. If people spend over $1.00 or $10,000+ on digital DLC. What goes to say they will be able to activate your game if the went "bankrupt" or no longer offer the service to activate your paid for DLC .

      "SAY GOOD BY TO EVERY DOLLAR SPENT" .

      No thanks i will only buy something i can look at on my shelf & hold on my hand saying i bought & now i own it for life.

      "SAY NO TO DRM" I like my dinosaur game console !

    21. WalangAlam
      07-08-2012
      05:22 PM
      21

      They will be alienating those who don't have fast internet. Maybe end of hacked consoles too?

    22. donglehater
      07-08-2012
      07:58 PM
      22

      Originally Posted by japsander
      and what systems sold more copies of that game? lol, consoles of course and i have to say its the best racer ever IMO

      p.s. i hope you didnt report my seemingly impossible drift scores back in the old days
      I did not. I still have many #1 times myself on it.

    23. Cheesethief
      07-08-2012
      09:16 PM
      23

      Originally Posted by Annelies
      "Fun" is subjective. Smartphone games are "fun," like 3DS/Vita games are "fun." "Entertainment" is also subjective. Both can and have been applied to smartphone games.

      You know I can play Grand Theft Auto III on my Android? I can also play the original Max Payne. Both are fun games with great stories, that are fun and very entertaining.

      So I think smartphone games are very comparable to 3DS/Vita games.
      Errrr those are both console ports from the last Gen of consoles. I enjoyed them long ago. Name one original, non-ported iPhone/Android game that has great story and graphics with a run time of 7 hours or more.



      Sent from my Incredible using Tapatalk 2

    24. Cheesethief
      07-09-2012
      12:05 AM
      24

      Originally Posted by Annelies


      This originally was created for iPhone, Android but was ported later to PSP/DS.


      It has good graphics for a mobile RPG but you may disagree.
      Run of the mill 2d jrpg-esque game? There are/were tons of these on the PSP. Graphics is a no, story is a maybe, but still, this is not that difficult to accomplish on anything that can render 3d graphics, even on a Ps1 could probably do it. Seems a lot like those old Gameboy Zelda games in terms of gameplay (in RPG form, of course).


      What I meant was, show me a game like GTAIII or Max Payne that has a great story and 7+hrs of game play that was specifically designed for mobile and is not a dumb down or port.

    25. hazem
      07-09-2012
      04:15 AM
      25

      if they become 100% digital then they will extinct

      because no one would buy consoles any more