Playstation Vita costs $160 to produce
 

After a recent teardown and product analysis, UBM Tech Insights has given approximate prices of the components one would find in a Playstation Vita. The Vita shows that Sony has continued with its effort to keep their handheld in the market as smartphones slowly become the domain of handheld gaming with the iOS Apps and the Android Apps. The key features of the Vita include a five-inch OLED multi-touchscreen which provides an incredibly vibrant 16 million colours, as well as a touch-sensitive back. The Vita also incorporates GPS, a three-axis gyroscope, a three-axis accelerometer and a three-axis electronic compass, with both 3G and/or WiFi connectivity, such things you might find in a smartphone.

However, adding up the prices of the Vita’s components a grand total of $160 was given. This would explain why the Vita has such a chunky price tag on it. The Vita comes in two stock-keeping units (as mentioned above), a $250 Wi-Fi only model and a $300 3G model. If the figures are correct this means that Sony are making a hefty $90 or $140 profit on the handheld console. In comparison to Nintendo’s 3DS had a retail price of $250 upon launch date (however later dropping down to $170), has components totalling at $100.

The Playstation Vita will be available for purchase in North America and Europe on 22nd February 2012, Japan (as always) having it a tad earlier on December 17th 2011.

Here is a general breakdown of what each element costs in the Vita:*

Display and touchscreens: $50
* Battery: $3.60
* Cameras: $3.50
* Wi-Fi/BT/GPS: $3.50
* NAND: $6.00
* SDRAM: $9.25
* Processor: $16.00
* BB+XCR: $16.25
* Non-electronic: $11.00
* Other: $30.00
* Supporting materials: $10.00


Sources:http://www.yourgamercards.net/index....ng-money-r1425
http://gamethingdaily.com/2012/01/22...imated-at-160/

i really like to read this kind of stuff, thanks.

From where?! The shops get a big chunk of the money, so no way that leaves 90-140$ to sony

My god, are you a ****** or what?

You really still believe that who defines the prices are the shops?

Kidding with my face?

the prices sounds real actually cuz the ipad in the launch days costed about 200$ to make and they sold for more then double of that

Are you ******? You think shops are selling consoles with no profit for themselves? [sarcasm]YEAH, that even sounds LOGICAL[/sarcasm] Looks like someone never worked in a shop.

Is exactly the opposite.

I worked for about 4 month's in the Game Stop store, and they get some money, but not like $50 on something which cost $300

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Is this what it would cost us to build a vita? There's no way $ony is making that little.

Never compare anything to Apple products when it comes to pricing, EVER.
Apple products are overpriced and overrated POS.
Either way that doesn't sound too bad to me, you should also think about the R&D costs here.

wheres the part that says, vita with internal memory? = priceless lol