Can't wait for more details about the product ^^, I already have their great E3 Card Reader, and when I had to use it back then it worked without problems.
So if the price is fair I will order one as soon as it becomes available (it would be for my Slim PS3 (3.60 OFW), because my BC PS3 is running Cobra atm without issues), I bet it will be easy to install too, but let's see what happens =).
Great news indeed.
SeeYa!
^^
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