Just like to add this nice bit of news for $ony haters:
Interesting how they arent forcing people to pay £100 for these to get repaired or replaced like they do with the PS3...could it be that it would then get more people to realise that $ony are greedy bastards.
Woah hang on, with this they are willing to send an engineer to the persons' house! Though it says this is for a service check, wonder what happens if the TV needs repairing, nice fat bill perhaps? :P