thanks for all the welcomes...
my flashy is in fat32 and the *.PKG is in the root. Stil no joy.
I have shortened the file name from a whole lot of characters, demo is grid racer and i really want to gt it going. Anyother advise. also not sure where and how to view the USB contents. PS3 is new, hasnt been modded in anyway, Flash is a sandisk 4gb