i know...that'd bother me though almost even more. you pay for xbox live, you pay for a 360 and you're still getting advertisement. eh, i've never been an xbox fan, probably never will. it didn't even start as a bias, as a kid/teen, i didn't like the console.
if in game advertisement brings price down and stuff, that's fine but why put ads on something on you own. if i bought a tv and everytime it started i had to see an advertisement, that'd peeve me; am i paying the tv company or the companies that are being advertised?!