[JOshISPoser]

i know...that'd bother me though almost even more. you pay for xbox live, you pay for a 360 and you're still getting advertisement. eh, i've never been an xbox fan, probably never will. it didn't even start as a bias, as a kid/teen, i didn't like the console.
if in game advertisement brings price down and stuff, that's fine but why put ads on something on you own. if i bought a tv and everytime it started i had to see an advertisement, that'd peeve me; am i paying the tv company or the companies that are being advertised?!

[Cypherous]

Wipeout HD had adverts during the loading screen already

[RVX]

"But who knows? Maybe the future of gaming is going to be filled with glorious advertisements."

Oh right glorious, we all love advertisements man. Can't get enough of that, hell if possible I would even want advertisements in my dreams!!

Retarded companies thinking they know what we want while they are way ****ing off and are just doing things to please their stockholders.

[Cheesethief]

How about product placement as said before? Why use fake restaurants and what not and replace them with actual real life businesses? I mean looking at McDonalds in a game is more realistic than Generic Burger Joint A. If it is a city setting, why not make use of billboards and whatever you find in real cities?

[hellsing9]

Im confused here, you will get ADS when you are online only? or even offline playing a single player game?.
I picture myself playing BF4 (?) and some crazy AD appears in the center on the screen when im shooting like a madman a insulting everyone in my team because where are winning the round, then BAM! ad appears = i lose.

**** this **** seriously.

ADS IN gameplay always existed, the thing it's not some popup eventually comes out of the blue in a middle of gameplay showing the latest product of Nivea or anti-age facial cream.

[fahadsul3man]

the funded graffiti campaign for psp, years back didnt work as sony expected lets see if this works