[Annelies]

Remember in January when Sony said they had no plans to announcing a new console at their highly anticipated E3 2012 press conference?

At the time, the heart-breaking announcement left many eager gamers in the dark. As confused and let-down as they may have felt, Sony more than made up for the tragic words by demonstrating games like The Last of Us and BEYOND: Two Souls.

However, those who are still confused as to why Sony did not announce the new console, Andrew House has heard your voice:

The right time to talk about new advances in hardware is when you can demonstrate a significant leap on the current experience, and something that is going to be attractive.

Beyond that we have nothing to say at this point.

You heard it folks.

Basically, until Sony feels like the PlayStation 4 is capable of running laps around the Wii U and Xbox 720 with a groundbreaking GPU and all, they aren't announcing jack!

http://www.computerandvideogames.com...nificant-leap/

[DEFAULTDNB]

Sony = a chimps tea party.

[japsander]

it will be a long time coming then

[The Dutch Gamer]

"We've never been first. We've never been cheapest. It's about being the best"
Published 6 June, 2012

Sony has indicated its priority with PlayStation 4 is to have it be the "best" next generation console - not the cheapest or out before Microsoft's next Xbox.

Speaking on Gametrailers, Sony Computer Entertainment US boss Jack Tretton said the Japanese company would prefer to build a better machine and have it launch after its rivals than rush it out.

"We've never been first. We've never been cheapest. It's about being the best," he said. "If you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long term.

"Ideally, in a perfect world, you want the best machine that ships first that's cheapest. But the number one goal is to be the best machine and that's what we're always focused on."

In November 2011 PlayStation Europe boss Jim Ryan told Eurogamer it would be "undesirable" for PS4 to repeat the PlayStation 3's mistake of giving Microsoft a year's head start in the current generation.

"I think we would consider it undesirable to be significantly later than the competition [with the next PlayStation]," he said.

Have things changed?

Tretton's "we've never been cheapest" quote is no doubt a reference to the perception that Sony hardware is relatively expensive. Back in 2005, ahead of the launch of the PS3, then Sony Computer Entertainment chief Ken Kutaragi said he wanted gamers to feel that they had to work overtime to afford one.

Now, some six years into the PS3's lifecycle, more information is coming to light on its successor, codenamed PlayStation Orbis. It is thought to be due out late next year, and a number of first party Sony developers are said to be making games for it right now.

But Tretton echoed comments made by Sony executives over the last year and a half, saying PS3 has plenty of life left. He said now, as the PS3 inches towards the end of its lifecycle, is the best time for gamers because games such as Beyond and The Last of Us realise its potential.

"We've talked about the 10 year product lifecycle back to the original PlayStation, and you have to climb that technology curve if you're a developer, and the consumer invests their money," he said.

"This is the time when the value is the best. It's my favourite part of the console lifecycle. We tend to have very long peaks. This is when you can just focus on building great games and let the consumer reap that investment they made by having great gaming experiences.

"In every platform we do, long-term lifecycles, diversity and coming up with those key franchises that are going to keep people interested in our platform, that's been really the focus through three consoles and two portables, and it will clearly be our focus going forward in the next generation."
Source: http://www.eurogamer.net/articles/20...being-the-best

[DEFAULTDNB]

The avg consumer wont wait for the next sony console, when they can get the next MS one a year or more earlier.

On paper this sounds like a good strategy but TBH it will probably fail for a long while, while they try catch up in sales.

[mcmrc1]

this is just politic...i think the release will be near the xb720 and the hardware wouldn´t be much better or weaker then the xbox....

can someone remember a console release where the console is realy... realy much better as the hardware from the competitive ?

mega drive - snes
ps1 - saturn
xbox - ps2

there are small differences but there where never realy big...most difference are the games who are designt for kids or big kids - nintendo or sony & xbox. And i don´t think the devs from the games havent realy fun by optimizing their games for different consoles.

[Cheesethief]

Originally Posted by DEFAULTDNB The avg consumer wont wait for the next sony console, when they can get the next MS one a year or more earlier. On paper this sounds like a good strategy but TBH it will probably fail for a long while, while they try catch up in sales.

The PS3 is doing great in sales everywhere except the United States and has been for a few years now. I would count that as proof that the strategy can indeed work.

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[DEFAULTDNB]

Its doing great yes, but is it winning?

360 nov 2005
PS3 nov 2006

Xbox 360 – 65.8 million as of 12 January 2012 PlayStation 3 – 63.9 million as of 31 March 2012

2 millions consoles in 1 year difference.

I have 2 ps3's and one 360...

[Annelies]

Originally Posted by DEFAULTDNB Its doing great yes, but is it winning? 360 nov 2005 PS3 nov 2006 2 millions consoles in 1 year difference.

You must admit that Sony almost caught up to Microsoft even thought M$ had a whole year on Sony, which says something about the quality of their product.

[Cheesethief]

Originally Posted by Annelies You must admit that Sony almost caught up to Microsoft even thought M$ had a whole year on Sony says something about the quality of their product.

I liked that my console did not break on a yearly basis like my brother's.

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